Write a pitchable book.
It’s sad, but if you can’t summarize your book into a form as short as the tag line on a movie poster, you are probably not going to get very far with it.
Many nice people are working on books and when I ask them “What’s it about?” they hem and haw and mutter about how complicated it is, how hard it is to say what it’s really about…that a person would just have to read the whole thing to know….
Well, that’s not going to work. Not in this “modren” age. Think SOUND BITE.
Your pitch to prospective agents has to be in the form of a sound bite. The agents’ pitch to prospective publishers has to be in the form of a sound bite. The publishers’ pitch to the book store chains has to be in a sound bite. The book store’s pitch to customers has to be in a sound bite.
Are you getting the picture?